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A disruptive innovation allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or skill. Once a truly disruptive product or service takes root in simple applications at the bottom of a market it can move relentlessly up market, eventually displacing established competitors.


The Product Development Journey: Our Infographic loosely follows the Stage-Gate model, which was created by Product Innovation experts Robert Cooper and Scott Edgett in the US. However, our approach adopts a more direct approach when it comes to quantifying commercial market interest for our clients - See more at:



Innovation in a Box is a training program and suite of tools, designed to help your business not only initiate but implement and sustain innovation in your organization. Juice Inc. - employee training services from Toronto to Los Angeles.