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Ivan Chermayeff, poster North Cascades, 1972. Chermayeff & Geismar Associates, USA. Via Cooper Hewitt

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Mothercare. We created a look and feel to promote Mothercare’s extra services that carried through from poster, point of sale to catalogues. To engage both parents and children we commissioned the iconic American designer Ivan Chermayeff to illustrate Mothercare’s extra services. His childlike but sophisticated illustrations fitted the bill perfectly and were used extensively throughout the store appearing on print, posters, bags, online and even as cut out shapes for Point of Sale.

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