Just listened to the Fresh Air interview w/ Jay-Z. So informative and inspiring. It's amazing what he's become. So I must PRESS ON. I can't stay down, and more often than not, I've gotta be smart as fuck. Hustle.
Bing – Decode Jay-Z The sheer scale and budget that went into this execution boggles the mind. By spreading the pages of rapper Jay-Z’s autobiography throughout American cities and on all manner of media to create both a real-life and virtual treasure hunt tied together by Bing’s online property, Droga5 New York created an experience and publicity dream, not to mention an awards magnet.
"Hip-hop has always been controversial...people don't bother trying to get it. The problem isn't in the rap or the rapper or the culture. The problem is that so many people don't even know how to listen to the music."