https://vimeo.com/139018944

Jennifer Aaker - The Happiness Narrative (Future of StoryTelling en Vimeo

Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)

A LOT of very different approaches here.much more engaging than a talking head in front of green screen.Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling

Jennifer Aaker (Professor of Marketing at   Stanford University): Harnessing the Power of Stories

When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you shar.

Jennifer Aaker - The Happiness Narrative (Future of StoryTelling 2015)

Jennifer Aaker - The Happiness Narrative (Future of StoryTelling vimeo: We assume happiness is stable, an endpoint to achieve or a goal to chase.

Interview - Stanford Professor Jennifer Aaker on how to increase happiness and meaning in life:

Interview - Stanford Professor Jennifer Aaker on how to increase happiness and meaning in life: - Barking Up The Wrong Tree

Jennifer Aaker the science of generous happiness: Stanford

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

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