The Swiftboat Veterans created an ad in 2004 to show that they did not support John Kerry. Veterans try to change voter’s minds by sharing stories of Kerry’s dishonesty. They tell people that he is not the war hero he says that he is and that he dishonored his country. By saying these things, the veterans hope that people will not vote for Kerry. No one wants to vote for someone that they don’t think they can trust, so the veterans hope this will persuade voters to not vote for Kerry.