KIRIN Vintage JAPANESE BEER ADVERTS: Hand-Painted Maidens (1912-1939) Before the Second World War, adverts in Japan for Japanese products were often produced by hand. What makes these posters for Japanese beer stand out is their genteel intricacy. Japanese lagers -Asahi, Kirin, and Sapporo – might not have had much taste, but what the insipid brews lacked in flavor they made up for by the artistic merit of the ads.
The cans are engraved with the logo on each can no matter what the flavor. But each flavor has a different color scheme according to how it is. Not only this, but they reversed the colors for the same flavor, which is interesting to the viewer. The logo is placed on top of a block of text, it seems a little crowded but effective.