Luxury Brands Social Media Zeitgeist. Individual is Better Than Exclusive: Why Luxury Brands Should Embrace Social Media? The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing? The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing
Fascinating. Am simultaneously in total agreement with its aesthetic manifesto and in dismay over the skill with which this marketing strategy enchants luxury with sentiments that ought to be free. From Barneys New York.