MAC Cosmetics: Lipstick in Runner I have a similar shade of MAC lipstick that is not online called Diva III. It's just a little lighter than this. I have dark features and it looks smashing. Not for everyday use but for special occasions when you want a little drama.
Swatches of my MAC lipsticks for comparison references! Hearts Aflame, MAC Red, Chili, Viva Glam I, X-S, Diva, Media, Sin, Dark Side, Hang Up, Smoked Purple, Rebel, Goddess of the Sea, Heroine, Viva Glam III, Up The Amp, Private Party, Mystical, Flat Out Fabulous, Sunny Seoul, Fashion City, Ravishing, Shanghai Spice, Myth