The reason why i love this ad is because the creativity put into it. how they took a normal picture and doodled over it advertising the swim wear that they are trying to sell. it also gives a nice contrast from the dark and he light.
Conto Barriers: Lift. By turning the transparent folio , the picture has changed into pictogram of wheelchair invalid. The message is clear: Your life can change in a fraction of seconf, as fat as the page turning.