We’ve all heard the phrase “content is king,” but in the world of inbound marketing has our definition of “Content” changed?

We’ve all heard the phrase “content is king,” but in the world of inbound marketing has our definition of “Content” changed?

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Asif Khan, Founder & President Location Based Marketing Association  2014 will be the year location-based marketing is understood as a data play and not a platform. I’m especially excited about the role technology will play inside the store.  Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts by Aaron Stout

Asif Khan, Founder & President Location Based Marketing Association 2014 will be the year location-based marketing is understood as a data play and not a platform. I’m especially excited about the role technology will play inside the store. Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts by Aaron Stout

Blue Door Consulting's Brenda Haines is a member of the Developing Chapter of the American Marketing Association Northeast Wisconsin.

Blue Door Consulting's Brenda Haines is a member of the Developing Chapter of the American Marketing Association Northeast Wisconsin.

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In July, the Winterberry Group—in partnership with the Direct  Marketing Association—released a whitepaper titled "The New Rules of the  Road: Marketing Data Governance in the Era of 'Big Data.'" Data  governance in marketing is an evolving discipline, and it will be  easier for all of us if we can work together to define and refine the  best practices we can all follow.

In July, the Winterberry Group—in partnership with the Direct Marketing Association—released a whitepaper titled "The New Rules of the Road: Marketing Data Governance in the Era of 'Big Data.'" Data governance in marketing is an evolving discipline, and it will be easier for all of us if we can work together to define and refine the best practices we can all follow.

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In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social medi

In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social medi

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Your first line of action will be to look out for a social media influencer that is connected with your industry, your products or services, and your target audience. The influencer should have a large fan following and should be a respected voice in your industry. You can opt for a controversial influencer that can ignite passionate tweets and shares all over the social media scene, but only after ensuring that it does not adversely harm your business or your reputation.

Your first line of action will be to look out for a social media influencer that is connected with your industry, your products or services, and your target audience. The influencer should have a large fan following and should be a respected voice in your industry. You can opt for a controversial influencer that can ignite passionate tweets and shares all over the social media scene, but only after ensuring that it does not adversely harm your business or your reputation.

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What is public relations?  The answers we got to this question were myriad, and eye-opening.
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