Asif Khan, Founder & President Location Based Marketing Association 2014 will be the year location-based marketing is understood as a data play and not a platform. I’m especially excited about the role technology will play inside the store. Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts by Aaron Stout
In July, the Winterberry Group—in partnership with the Direct Marketing Association—released a whitepaper titled "The New Rules of the Road: Marketing Data Governance in the Era of 'Big Data.'" Data governance in marketing is an evolving discipline, and it will be easier for all of us if we can work together to define and refine the best practices we can all follow.
Your first line of action will be to look out for a social media influencer that is connected with your industry, your products or services, and your target audience. The influencer should have a large fan following and should be a respected voice in your industry. You can opt for a controversial influencer that can ignite passionate tweets and shares all over the social media scene, but only after ensuring that it does not adversely harm your business or your reputation.