Margaret Hamilton as Cora the Maxwell House coffee lady, c. 1977 - In the late 1950s, Maxwell House Coffee, like most national brands, turned to "spot" advertising, with the agencies creating sometimes long-running campaigns in support of their products. One such 1970s campaign for Maxwell House featured the actress Margaret Hamilton, the former wicked witch in The Wizard of Oz, as Cora, the general store owner who proudly announced that Maxwell House was the only brand she sold.

Margaret Hamilton as Cora the Maxwell House coffee lady, c. 1977 - In the late 1950s, Maxwell House Coffee, like most national brands, turned to "spot" advertising, with the agencies creating sometimes long-running campaigns in support of their products. One such 1970s campaign for Maxwell House featured the actress Margaret Hamilton, the former wicked witch in The Wizard of Oz, as Cora, the general store owner who proudly announced that Maxwell House was the only brand she sold.

Maxwell House Coffee Tin

Maxwell House Coffee Tin

Maxwell House International Coffee French Vanilla Cafe, 8.4-Ounce Cans (Pack of 4) - http://coffeecenter.org/maxwell-house-international-coffee-french-vanilla-cafe-8-4-ounce-cans-pack-4/

Maxwell House International Coffee French Vanilla Cafe, 8.4-Ounce Cans (Pack of 4) - http://coffeecenter.org/maxwell-house-international-coffee-french-vanilla-cafe-8-4-ounce-cans-pack-4/

Vintage J. Chein and Co. 1970s 70s Maxwell House Coffee Advertising Metal Tin Retro Antique Primitive Country Kitchen Decor via Etsy

Vintage J. Chein and Co. 1970s 70s Maxwell House Coffee Advertising Metal Tin Retro Antique Primitive Country Kitchen Decor via Etsy

Remember the percolator song on Maxwell House Coffee TV commercials in the 60s? - Maxwell House - it's good to the last drop!

Remember the percolator song on Maxwell House Coffee TV commercials in the 60s? - Maxwell House - it's good to the last drop!

"Just keep reading to the kids, dear - I'll see you after I've had my coffee...which should take a couple more hours."

"Just keep reading to the kids, dear - I'll see you after I've had my coffee...which should take a couple more hours."

good to the last drop! Maxwell Coffee is the heavenly coffee, better coffee a millionaire's money......

good to the last drop! Maxwell Coffee is the heavenly coffee, better coffee a millionaire's money......

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