McDonald's - "Introducing...The Happy Meal" (Commercial, 1979) -- Here's a neat commercial for the introduction of the Happy Meal at McDonalds. "Offer ends July 29, 1979 - While supplies last." (something tells me they extended this offer)
TBWA (Shanghai) developed this McDonald’s ad, featuring fries. The ad utilizes design as a means to communicate several messages to the Chinese consumer (Mooij, 2-14, pg. 222). I noticed there are little words or logos, only “Real. Good.” and the signature golden arch. China is a high-context, #ADPR438_COL culture, so the ad includes non-verbal features such as a potato holding the fries to symbolize natural, pure ingredients. Also, the fries are not fried, which shows attention to values.