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McDonald's sponsorship meant a huge food truck from the company added to the catering options for guests. Photo: Sean Twomey/2me Studios

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from AdWeek

Can McDonald's Successfully Pull Off a SXSW Sponsorship?

from Rodale Wellness

McDonald's Says 'No' to GMO Potatoes

"McDonald's Says 'No' to GMO Potatoes" via Rodale News http://www.rodalenews.com/mcdonalds-gmo-potatoes

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McDonald's Sponsorship in DinoLand U.S.A. When the Disney/McDonald's partnership ended in 2008, DinoLand's sponsorship became extinct. Petrifies later became Trilo-Bites. Restaurantosaurus still serves fast food but it's not branded to McDonald's and the character breakfast is no longer held at that location. The posters near the Dinosaur exit are still there but no longer feature references to McDonald's. One reminder of the sponsorship can be found in the loading area for Dinosaur…

• Brand: McDonalds • Type: Sweepstakes game • Target: Die-hard football fans that are users/brand switchers in the fast food category • Franchise-building because it includes $500,000 giveaways, trips to the next Super Bowl and some free food, creating buzz and good-will around the McDonald’s brand in sponsorship with the NFL. http://adage.com/article/cmo-strategy/mcdonald-s-plays-nfl-team-love-giveaway-game/301080/