ALPHA REBEL Luxury Paracord Bracelets Based in Los Angeles, CA., Alpha Rebel Co. represents and unites Alpha Rebels™ of the world. Those of intelligence and honor. Mental and physical strength. Courage. Tenacity. Those who think differently. Act differently. Take risks. The unstoppable few who propel society forward. Adamant that men's accessories should be more than just a fashion statement, Alpha Rebel Co. spent over 2 years in design, research, and development of the Alpha Rebel KCUF™.