Although this is only one page, I was drawn to the overlap of text. I think using half of the picture as the texture for the text is creative and eye-catching. They could have easily made the words, "Yes He Did" in bold black and it would have looked good, but this meshes the words and the article with the man.
This is also concrete, but in a different way from the normal. This is something of an inverse concrete style, because instead of the print being in the shape of the light-bulb, it is around the blank space to create the shape.