OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

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Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK."

Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK."

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In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

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To give the cans and print ads an edgy look, OK Soda featured designs by "alternative" cartoonists Daniel Clowes ("Ghost World") and Charles Burns ("Black Hole").

To give the cans and print ads an edgy look, OK Soda featured designs by "alternative" cartoonists Daniel Clowes ("Ghost World") and Charles Burns ("Black Hole").

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Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995.

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995.

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Today it occasionally pops up on eBay, where empty cans fetch as much as 25 dollars. | The Strange Story Of "OK Soda"

Today it occasionally pops up on eBay, where empty cans fetch as much as 25 dollars. | The Strange Story Of "OK Soda"

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the-strange-story-of-ok-soda-1-25881-1398583458-2_big.jpg (355×236)

the-strange-story-of-ok-soda-1-25881-1398583458-2_big.jpg (355×236)

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OK Soda was the brainchild of marketing executive Sergio Zyman, the marketing man behind Coca-Cola’s biggest product flop, New Coke. | The Strange Story Of "OK Soda"

OK Soda was the brainchild of marketing executive Sergio Zyman, the marketing man behind Coca-Cola’s biggest product flop, New Coke. | The Strange Story Of "OK Soda"

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OK Soda - drink from The Coca-cola company, illustration by Charles Burns

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

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