How we view ourselves internally can be difficult enough psychologically. When the influences of the media and society are involved, certain aspects of our views are reinforced and that can have a positive or negative affect on how we view our self-image.
I've had to deal with narcissistic people like this my entire life, putting labels & thoughts in peoples heads about me or others, things that are not true to get people to divide or take sides. It's not of God. I have concluded that when they label & slander others, it's because THEY are. Check my comments