Kendall Jenner Pepsi ad faces backlash: "Is this a sick joke?!" Kendall Jenner's first Pepsi ad faced backlash on social media after its debut this week. #KeepingUpwiththeKardashians #KendallJenner @KeepingUpwiththeKardashians
this photo advertises in the favor of Pepsi. as you can see the straw is reluctant to go in the cola but as for pepsi there was no problem at all. http://www.businessinsider.com/coca-cola-vs-pepsi-timeline-2013-1?op=1
When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.