Black n White photos layered with coloured geometric shapes creates a really clean, yet visually pleasing image. We could create quite a busy image or keep it quite simple like this and sit the logo on a coloured shape.
“I know a 'face' where the wild thyme blows, Where oxlips and the nodding violet grows, Quite over-canopied with luscious woodbine, With sweet musk-roses and with eglantine.” William Shakespeare, A Midsummer Night's Dream | Matt Wisniewski
I really enjoy the simplicity and contrasting colors in this magazine ad. The use of a smaller black & white photo on the right-hand side against the colored desert photo works really well in my opinion.