H & M Beach Pop-up Store. . Hague’s coastal suburb of Scheveningen played host to a two-day H pop-up store full of summer goodies. The retail venture was a collab with Wateraid, an international ngo dedicated exclusively to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.
Pop-up shops are taking over the retail world but what exactly is a shop that pops up? Pop-up shops are temporary stores at a designated venue, the purpose of which is to attract the consumer with something exclusive and exciting. Layla Webster delves to find out more.