Abnormal Vodka, The World’s First Neckless Bottle In a saturated market of premium Vodka brands, we created the next level of experience for consumers by asking provocative questions and taking a novel design approach. Looking at bottle design today, we felt that the ultra-premium vodka beverage category deserved a more progressive design – one that would evoke emotion, push bottle design to the limit, and really stand out on a shelf, yet be cost-efficient and easy to manufacture.
Smirnoff Black. Russian Premium Vodka packaged (secondary) in a traditional/original but still modern/fancy way. This Matriochka-like silver metal container is a symbol for Russian heritage and perfectly protects the bottle. Also, reusage is possible and wanted as it stands for environmental care. Moreover, it can be filled with ice and be used as a cooler for the bottle. Strong visual impact and coolness factor. Unique packaging highly likely to have major influence on purchasing-decision.