There is often a slight rise in apprehension when we advice our clients that they're marketing is required to shift into the realm of brand management's human-centric experiences instead of sale-centric publishing... This demonstrates the power of earned vs paid (organic vs paid)! Earned = trust, love, advocacy... Paid is simply cold and lifeless. Press Releases (PR) Metrics That Matter - #infographic

Press Release Metrics That Matter - #infographic

There is often a slight rise in apprehension when we advice our clients that they're marketing is required to shift into the realm of brand management's human-centric experiences instead of sale-centric publishing... This demonstrates the power of earned vs paid (organic vs paid)! Earned = trust, love, advocacy... Paid is simply cold and lifeless. Press Releases (PR) Metrics That Matter - #infographic

Infographic: 7 surefire ways to frustrate a journalist | Articles | Main #press #publicity #marketing

Infographic: 7 surefire ways to frustrate a journalist | Articles | Main #press #publicity #marketing

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