This is so simple, but such an effective advertisement! I love how the creator used the product to show that it's for at night by creating a moon with the lotion and its container. This is the type of thing I hope to accomplish with my degree. 31 Really Clever and Creative Print Ads
It seems that in a lot of print advertising, the way the viewers attention is grabbed is by showing them something they don't expect to see. This ad is a good example of that as it demonstrates the absorbency power of their paper towels.