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Daniel Kahneman is an Israeli-American psychologist and winner of the 2002 Nobel Memorial Prize in Economic Sciences. He is notable for his work on the psychology of judgment and decision-making, behavioral economics and hedonic psychology. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors which arise from heuristics and biases, and developed prospect theory.

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Prospect theory -- "A behavioral economic theory that describes the way people choose between probabilistic alternatives that involve risk."

Does Prospect Theory explain Trump and Brexit votes? – International Cognition and Culture Institute