Re-modeling the Brand Purchase Funnel: Conceptualization and Empirical Application

Re-modeling the Brand Purchase Funnel: Conceptualization and Empirical Application (Paperback)

Re-modeling the Brand Purchase Funnel: Conceptualization and Empirical Application

influencer decision making in eCommerce combining: 1) specific defined online persona behaviors 2) traditional marketing purchase funnel 3) customer journey 4) online purchase funnel  Part of BITE Framework by Henrik  von  Scheel

influencer decision making in eCommerce combining: 1) specific defined online persona behaviors 2) traditional marketing purchase funnel 3) customer journey 4) online purchase funnel Part of BITE Framework by Henrik von Scheel

THE NEW RETAIL: The top trends disrupting retail at each stage of the purchase funnel - Business Insider

The E-Commerce Strategies Report: The top trends disrupting retail at each stage of the purchase funnel

THE NEW RETAIL: The top trends disrupting retail at each stage of the purchase funnel - Business Insider

The Traditional Purchase Funnel Is Kaput Enter the 'always on' consumer

The Traditional Purchase Funnel Is Kaput

The Traditional Purchase Funnel Is Kaput Enter the 'always on' consumer

St. Elmo Lewis’ idea is often referred to as the AIDA-model - an acronym which stands for Awareness, Interest, Desire, and Action. This staged process is summarized below:  AWARENESS – the customer is aware of the existence of a product or service  INTEREST – actively expressing an interest in a product group  DESIRE – aspiring to a particular brand or product  ACTION – taking the next step towards purchasing the chosen product

St. Elmo Lewis’ idea is often referred to as the AIDA-model - an acronym which stands for Awareness, Interest, Desire, and Action. This staged process is summarized below: AWARENESS – the customer is aware of the existence of a product or service INTEREST – actively expressing an interest in a product group DESIRE – aspiring to a particular brand or product ACTION – taking the next step towards purchasing the chosen product

Forrester (2007) - Two important points about Purchase Funnels:  1. The purchase funnel is more complicated than the the traditional funnel model describes.   2. There are some new factors to consider when using the funnel in a modern context (such as social media).

Forrester (2007) - Two important points about Purchase Funnels: 1. The purchase funnel is more complicated than the the traditional funnel model describes. 2. There are some new factors to consider when using the funnel in a modern context (such as social media).

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