Paul Rand - “Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.”
Paul Rand was a visionary graphic designer (I’d call him artist), widely known for his corporate logos, and for being one of the fathers of the Swiss Style. “Eye-Bee-M”, 1981. “NeXT”, 1986. Here a 1993 interview with Steve Jobs talking about Paul Rand.
Everything in Design: The Work of Paul Rand. February 25 - July 19, 2015. Museum of the City of New York, New York, New York. www.mcny.org This exhibition showcases the nearly six-decade career of visionary American graphic design master Paul Rand (1914-1996). Born in Brooklyn with a father who owned a small grocery store, Rand rose to the heights of 20th century design, seen as one of the most influential designers in the history of print and often called the ‘Picasso of graphic design.’