Before Paul Rand died in 1996, he asked the swiss designer Fred Troller to make a headstone for him that would transcend the usual clichés. This photograph was done by Fred's son in law, Dani Piderman. Dani was Sr Designer for Massimo Vignelli for many years.
Conversation with Paul Rand | The genre of graphic design, of painting is art. It's all art. Or could be. Painting is no different from graphic design in terms of art. | When you say design or any word (form, design, aesthetics), everybody has a definition which doesn't correspond to yours, so in effect nobody knows what you're talking about. You'd better really understand these words, because it'll make you much happier.