Red Bull Media House’s Advice for Successful Content Marketing | Hint: It involves a lot of energy drink, music and extreme sports.

Red Bull Media House’s Advice for Successful Content Marketing | Hint: It involves a lot of energy drink, music and extreme sports.

7 Content Marketing Lessons From Red Bull Media House image Screen Shot 2014 08 01 at 1.45.16 PM

7 Content Marketing Lessons From Red Bull Media House image Screen Shot 2014 08 01 at 1.45.16 PM

Telegraph: "Red Bull, which also has two teams in Formula 1, has re-written the rule book on how to sell a product, focusing on the drink’s energy-giving properties while projecting an edgy, high-adrenaline image.  The Austrian-company creates the events, owns them, retains all media rights and creates content around them with its media business the Red Bull Media House and it is reported that Red Bull spends as much as 35pc of its budget on marketing."

Red Bull 'worth £5bn' after Felix Baumgartner skydive

Telegraph: "Red Bull, which also has two teams in Formula 1, has re-written the rule book on how to sell a product, focusing on the drink’s energy-giving properties while projecting an edgy, high-adrenaline image. The Austrian-company creates the events, owns them, retains all media rights and creates content around them with its media business the Red Bull Media House and it is reported that Red Bull spends as much as 35pc of its budget on marketing."

Red Bull Media House got its start in Europe in 2007, then expanded to Hollywood and New York City.

How Red Bull Takes Content Marketing to the Extreme

Red Bull Media House got its start in Europe in 2007, then expanded to Hollywood and New York City.

Red Bull Media House presents “Escape. Create.”, a new film about the Atherton family.

Red Bull Media House presents “Escape. Create.”, a new film about the Atherton family.

Red Bull is one of the earliest YouTube media brand channels and in the top 5-10 monthly original content channel rankings.

New Feature: Deadline's Weekly YouTube Channel Rankings

Red Bull is one of the earliest YouTube media brand channels and in the top 5-10 monthly original content channel rankings.

About - Red Bull Media House

About - Red Bull Media House

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