Tip of the Week: When communicating to your customers through signage, try to ensure that the wording is positive rather than negative. Focus on the behaviour you want. For example... click to see more!
Patrick Cox - Tokyo. The all-white Patrick Cox store in Tokyo looks positively space-age with its graduated white columns, shining light on wares like handbags and wallets. The space was designed by local architect Chikara Ohno, who says “the pendant fixtures cut the void and shape the space. Pathways in the shop seem to meander beneath a canopy formed by the largest of the drum shades.”