Love the mixture of print with cursive. I think it says, Modern & Glamorous! I'm love a client that loves to wear diamonds while she wears her gym clothes! And I love to capture people in their elements with a hint of glamour.
FedEx Office just released a survey that measures the attraction power of signage and its impact, and the results are very telling. Look at some of these numbers and the undeniable reasons why good signs are worth the effort.