How to be a loser: Rich Franklin (former UFC Champion) at TEDxUChicago Rich has many great points in this video: - How to deal with a loss - Being an effective loser 1. Selective Amnesia 2. Choosing the best of the three options in every decision-making process 3. If faced with Losing, lose with the effort of a champion "Losing is inevitable. Make sure you have to tools in your toolbox to deal with it."