Are you wondering how to create a good marketing value proposition? The value proposition that you can provide is the most important factor in how people will engage with the information, goods, or services that you’re providing. If you make a successful value proposition, then people will engage. If not, then they’ll hit the Back […]
Forget the sleazy salesperson stereotype. Today’s most successful salespeople act as thought leaders and industry experts, connecting prospects with content. They challenge buyers to be on the cutting-edge of their industries. But unfortunately, many people still harbor a negative perception of sales reps. So what’s a salesperson to do? Load up on content.