The world of sales can often be a daunting and challenging one. Juggling objections, rejection and those all important sales targets can sometimes lead sleepless nights among sales teams. We've all been there, whether it is starting a new career in a sales force or entering your tenth year as a high flying sales executive.
Use email to build a loyal consumer base and boost sales. Email is an intimate channel where your company can talk directly to the buyer. That’s why it’s important to ensure that your marketing messages resonate with the individual. Research says that “41% of people said they purchase more from retailers that send personalized emails based on past browsing and buying behavior.”