Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results. In conjunction with this, Google is also launching a new conversion tracking solution that will track when users install and then launch an app after clicking on a search ad.
How to write the best PPC ads - If you do a Google search for “how to write better paid search ads” you’ll get over 75 million results. This alone tells you there’s no definitive formula for writing them. Nevertheless, following a few basic principles will help you develop a writing system that leads to higher conversion rates over time. #Infographic