Digital marketing is the ultimate phase of the Internet World. Irrespective of its nature, one of the classic questions in digital marketing is “Should my business be using a Pay-Per-Click (PPC) strategy or an organic Search Engine Optimization (SEO) strategy?” The fact is, done correctly both PPC and organic SEO can get you on the front page of the search engines for targeted terms.
Google Plus Business Insights are a great way to gauge your social media and search engine marketing efforts and discover what’s working and what’s not. Here's a full walkthrough of how to get to and use your Insights page. via @steadydemand