MITSloan Management Review: What Do Senior Managers Really Want to Know About Social Media? I What Do Corporate Directors and Senior Managers Know About Social Media? study by the Conference Board and the Rock Center for Corporate Governance at Stanford University
Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup founders, senior management, advisors and investors are all part of the voice of the startup, and even more so in the early stages of the new company. Amplifying this voice and making it loud and clear can†give†a huge boost to the startup company's marketing efforts, while supporting its growth and leveraging its communications efforts.