Every SEO strategy tries its best to work around Google’s algorithm updates and ensure their content ranks higher than others. In this quest to rank higher, the focus is not entirely on providing value to the users, but to make sure users land on their page only. Tips and tricks used in this process may not even be perfectly justifiable as well. But then, won’t things go on like this, if unchecked?
Digital marketing is the ultimate phase of the Internet World. Irrespective of its nature, one of the classic questions in digital marketing is “Should my business be using a Pay-Per-Click (PPC) strategy or an organic Search Engine Optimization (SEO) strategy?” The fact is, done correctly both PPC and organic SEO can get you on the front page of the search engines for targeted terms.
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