As example, if you put up on a keyword, your website will arise high in the search results for that keyword. You just pay for successful searches where you get visitors to your site so using a PPC engine can very cost-effective.
Online Marketing Testing Tips: High performance online marketing campaigns need deep thinking and monitoring. Kissmetrics denotes the 5 major and most common interactive channels you should regularly go over and experiment to get your prospects deep down the sales funnel. > http://infographicsmania.com/online-marketing-testing-tips/
Google SEO Stress Test - Webmag.co | Digital Resources for Net Professionals - this is a great #INFOGRAPHIC to help you see what you need to do to your site to make sure it is optimized to the fullest for search engines.