The biology is clear: when it matters most, leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their leader’s vision and their organization’s interests. It’s amazing how well it works.
Start With Why by Simon Sinek is one of the best books I've read this year. Knowing why is so important to creating a business that truly matters. Otherwise, you're left with racing to the bottom in price or manipulations. MUST READ