When you see clouds, think of soap! Or at least that's what I get from this effective and creative branding design for soap. The soap product itself is in the shape of a cloud and comes in various pastel colors. The package branding was made to reflect the product by incorporating simple cloud shape designs and using the same pastel colors as the soap. The package layout is consistent by placing the cloud, text, and logo in the same areas throughout the different designs.
This is so simple, but such an effective advertisement! I love how the creator used the product to show that it's for at night by creating a moon with the lotion and its container. This is the type of thing I hope to accomplish with my degree. 31 Really Clever and Creative Print Ads