Stop smoking. This anti-smoking campaign created by the Australian government identifies the health benefits of quitting, pointing to relevant body parts of the image of a woman. (I'm still struggling but this is good encouragement.
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
This anti-smoking ad adds to the many points that smoking kills. In this case, it depicts smoke forming a noose around the neck of an otherwise unaware woman. This shows that smoking slowly kills whether the smoker knows it or not.
Yes, these campaigns will not stop people smoking, maybe, but for an art director/copywriter building a successful campaign against smoking is always a challenge. Here a collection of the most creative and inspiring campaigns against smoking.
this is another anti smoking campaign trying to motivate people to stop smoking by comparing your lungs to trees by what they look like in spring and winter. it is a smart way of getting the point across as words is not needed as you can tell that the right side is what your lungs look like smoking and the left is what they look like when you dont smoke