I chose this pin because it shows that a business can be for the people. Some companies believe in having a business for the people instead of for the profit. Some also accomplish both. This shows how you can give back to the consumer.
The Rise of Social Entrepreneurship: Not too surprisingly, consumers want the way they spend their money to matter to others as much as it matters to them. Over 80% of American consumers want to buy from cause-related brands.
Social Problems Drive and Determine the Nature of Social Innovation