I chose this pin because it shows that a business can be for the people. Some companies believe in having a business for the people instead of for the profit. Some also accomplish both. This shows how you can give back to the consumer.
"The Schwab Foundation for Social Entrepreneurship is a not-for-profit, independent and neutral organization, founded in 1998, with the purpose to advance social entrepreneurship and to foster social entrepreneurs as an important catalyst for societal innovation and progress. The Foundation is under the legal supervision of the Swiss Federal Government and is headquartered in Cologny-Geneva, Switzerland."