How To Calculate The ROI For Your #SocialMedia Channels - #infographic
Calculating return on investment of your social media marketing campaign has never been an easy proposition. Some have found their magic formula, while others continue to tinker and adjust their funnels, while others still debate whether or not their social media efforts can be assigned a monetary value. Social ROI will look different for everybody, that's why the folks at Sumall have created this handy infographic-guide to help you get started.
Social Media Strategy Goal Planning Tree *Mapping a #SocialMedia Strategic Plan Start social media planning like any other strategic plan. My favorite method is using a "Who > Why > What > How" model to build a cascading tree for "Scope > Mission > Goals > Tactics".