Social Media Strategy Goal Planning Tree *Mapping a #SocialMedia Strategic Plan Start social media planning like any other strategic plan. My favorite method is using a "Who > Why > What > How" model to build a cascading tree for "Scope > Mission > Goals > Tactics".
How to Measure Social Media ROI Using Google Analytics
The ROI of Social Media - Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
Calculating return on investment of your social media marketing campaign has never been an easy proposition. Some have found their magic formula, while others continue to tinker and adjust their funnels, while others still debate whether or not their social media efforts can be assigned a monetary value. Social ROI will look different for everybody, that's why the folks at Sumall have created this handy infographic-guide to help you get started.
By defining and tracking a few key data points, you can determine whether your marketing is on target.In this article, you’ll discover seven social media metrics to help you gauge your marketing’s effectiveness.
10 Metrics to Track for Social Media Success : Social Media Examiner
Do you want to measure the impact of your social media marketing efforts? Analyzing the raw data on campaign performance helps you determine which tactics are working. In this article, you’ll discover the top 10 social media metrics you should be monitoring on Facebook and Twitter. Via @smexaminer.