Social Media Strategy Goal Planning Tree *Mapping a #SocialMedia Strategic Plan Start social media planning like any other strategic plan. My favorite method is using a "Who > Why > What > How" model to build a cascading tree for "Scope > Mission > Goals > Tactics".
Do you struggle to determine an accurate ROI in social media marketing? It’s important to know whether or not the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in. In this article, you’ll discover 5 tools to help you accurately and completely measure your social media ROI. Via @smexaminer.