Social Media Strategy Goal Planning Tree *Mapping a #SocialMedia Strategic Plan Start social media planning like any other strategic plan. My favorite method is using a "Who > Why > What > How" model to build a cascading tree for "Scope > Mission > Goals > Tactics".
The ROI of Social Media - Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
7 Steps To Calculate Your Social Media ROI [Infographic]
Do you struggle to determine an accurate ROI in social media marketing? It’s important to know whether or not the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in. In this article, you’ll discover 5 tools to help you accurately and completely measure your social media ROI. Via @smexaminer.
Infographic: Posting Power - Tracking Your Social Media Data and ROI
http://social-media-strategy-template.blogspot.com/ Do you know your top performing social networks? You do now with this complete guide-- using Google Analytics to measure Social Media ROI! It's easier than you think!