For activities considered non-essential to society, the sports industry is a thriving and lucrative business. At an estimated worth of $422 billion, the sports industry is a significant sector of the American economy.
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This visual graphic encapsulate how sports fans use social media. It shows whom they follow, what they tweet about, where they tweet it, etc. As a sports organization or fan blog you could look at this and use it to market your team and what they post.
Sports Marketing: A Strategic Perspective (Paperback)