The ultimate summer essential - custom made surfboards by Byron Bay based McTavish Surf, I designed 6 for my 'Nomad' range using Australian textile designers for the underside inlay. Photo taken at my shop, The Society inc in Sydney
O'Neill is known as the Original American Surfing Company. It began as a wetsuit company and surf shop, founded by Jack O'Neill in 1952. It continues to be one of the most sought-after surf brands today. Here's a compilation of some more recent t-shirt graphics.
"The design for the shop comes from an attempt to mix the softness of raw salvaged wood with the sharpness of modern design," says Rosen. "It's similar to the way Saturdays designs clothing—we take the softness of the beach and the feeling of the early days of surf culture and infuse it with the modern design elements of New York City fashion."