Read more: https://www.luerzersarchive.com/en/magazine/print-detail/tam-airlines-55607.html TAM Airlines Campaign for Tam Airlines. Tags: Young & Rubicam (Y&R), São Paulo,TAM Airlines,Rui Branquinho,Jorge Iervolino,Alexandre Arakawa,Fausto Uehara,Erika Mateos

Read more: https://www.luerzersarchive.com/en/magazine/print-detail/tam-airlines-55608.html TAM Airlines Campaign for Tam Airlines. Tags: Young & Rubicam (Y&R), São Paulo,TAM Airlines,Rui Branquinho,Jorge Iervolino,Alexandre Arakawa,Fausto Uehara,Erika Mateos

Inflight magazines are boring, and most people don’t really read them. TAM Airlines & FCB saw this as a wasted opportunity and decided to change consumer behavior and boost readership creating “The OwnBoard Magazine”. Thanks to the addition of Facebook Connect during the ticket purchase process, information such as friends, photos, likes, preferences, interests and social activity was automatically turned into customized for an inflight magazine that was tailored to every individual…

TAM Airlines

pin 19
heart 4
Pinterest • The world’s catalogue of ideas
Search