"Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal."

First track from Flashmans (Fred Deakin / Lemon Jelly and Robin Jones / Beta Band + various jazzy mates) dbut album To The Victor The Spoils! Designed, animated and directed by Jack Cunningham. An Airside production. Available at http://play.airside.co.uk/products/flashman-to-the-victor-the-spoils and on iTunes.

John Hurt monologue (the proposition) https://www.youtube.com/attribution_link?a=XrCJe9QsV6g&u=%2Fwatch%3Fv%3DQUVsDy0sc3k%26feature%3Dshare #timBeta

10 Characteristics of Great Value Propositions by Wiley Publishers via slideshare #infographics

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The high-quality value proposition design canvas template comes with a video tutorial and an example to help you: Get a clear understanding of your customer jobs, pains, and gains; Get people from different teams working together; Test assumptions about customers and marketing priorities; Rapidly define copywriting and brand messages for campaigns; Make mistakes here, save money in the real world; Create a solid basis for your business model.

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