This is an interesting pasta packaging design. Making the hair of the girl transparently on the package, the different type of pasta/spaghetti within the shape of the hair shows different hair style. From the feedback, the second one is never the customers' favorite due to the uncomfortable 'hair'.
ASDA packaging Redesign on Behance by Beth Fox-Fuller, London, United Kingdom curated by Packaging Diva PD. One of the aims of this project was to make people smile when they see these products, using witty puns that relate to the food : )
The Rebranding of Diana Marie Photography | California Private Estate & Outdoor Wedding Photographer | Private Estates, Vineyards, Villas and Intimate Wedding Photographer | Orange County, Santa Barbara, Napa and Destination | Diana Marie Photography