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Ikigai (生き甲斐, pronounced [ikiɡai]) is a Japanese concept meaning "a reason for being". Everyone, according to the Japanese, has an ikigai. Finding it requires a deep and often lengthy search of self. Such a search is regarded as being very important, since it is believed that discovery of one's ikigai brings satisfaction and meaning to life.


INFJ Least Favourite Things: Feeling forced, misunderstandings, being surrounded by conflict, when people intentionally lack perspective


I'm learning to balance potential with seeing some damn action, y'all. Potential doesn't mean crap unless it's backed up with some doing!


Nothing is so apt to challenge our self-awareness and alertness as being at war with oneself. One can hardly think of any other or more effective means of waking humanity out of the irresponsible and innocent half-sleep of the primitive mentality and bringing it to a state of conscious responsibility.-Carl Jung,"Psychological Typology" (1936). In CW 6: Psychological Types. P. 964(Natasha Poly)


Epiforma is a multi-disciplinary design studio based in Porto. We use design as a method to build engaging experiences and stories. Our work strives to give form to meaning and arouse curiosity and emotion.