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Ikigai (生き甲斐, pronounced [ikiɡai]) is a Japanese concept meaning "a reason for being". Everyone, according to the Japanese, has an ikigai. Finding it requires a deep and often lengthy search of self. Such a search is regarded as being very important, since it is believed that discovery of one's ikigai brings satisfaction and meaning to life.

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INFJ Least Favourite Things: Feeling forced, misunderstandings, being surrounded by conflict, when people intentionally lack perspective

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I'm learning to balance potential with seeing some damn action, y'all. Potential doesn't mean crap unless it's backed up with some doing!

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Nothing is so apt to challenge our self-awareness and alertness as being at war with oneself. One can hardly think of any other or more effective means of waking humanity out of the irresponsible and innocent half-sleep of the primitive mentality and bringing it to a state of conscious responsibility.-Carl Jung,"Psychological Typology" (1936). In CW 6: Psychological Types. P. 964(Natasha Poly)

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Epiforma is a multi-disciplinary design studio based in Porto. We use design as a method to build engaging experiences and stories. Our work strives to give form to meaning and arouse curiosity and emotion.

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